BrandON! provides solutions for our clients in three areas:
INBOUND MARKETING | Today, your marketing plan must include more than “traditional” marketing. Placing an ad in the newspaper (while a possible tactic in the larger plan) will not cut it by itself. We must now engage customers. We must LISTEN! And we must respond to their needs…or someone else will. Luckily, technology has enabled that kind of interaction. It’s time to integrate that technology… skill set… mindset into your organization. It’s, unfortunately, no longer an option. The world is moving too quickly.
OUTSOURCED MARKETING MANAGEMENT | Outsourcing your marketing allows your company to tap the expertise of experienced, professional marketers without adding the overhead of hiring someone in-house. BrandON! acts as your marketing team, or in conjunction with your existing marketing staff, to implement your marketing strategy – both traditional and inbound. Clients gain part time marketing experts without the expense of a full time staff member.
STRATEGY | Everything must start with a plan. If you don’t know where you’re going, it’s quite difficult to get there. We will start by determining your TRUE goals. More than likely, you are seeking to “drive revenues” by increasing sales, acquiring new customers, and/or improving your average check amount. If these are your end goals, then let’s get specific. Increase sales by how much? In what time frame? What about margins…are we willing to sacrifice margins?