- The marketing te.ch Daily is out! http://bit.ly/mbiPLd
- Old unused electronics lying around? Amazon will pay you for them. http://bit.ly/lknCr5
Fun and creative iPhone accessories that transform it into a bedside alarm clock. http://bit.ly/msUNrl- Social Media Solutions on a Budget [Video - not the best audio quality at beginning but improves] | ClickZ http://bit.ly/kFc3zg #
- How Social Media Lets SMBs Work Faster http://bit.ly/iNomJw #
- A Step Closer to Social Media ROI with Google Analytics Multi-Channel Funnels – Search Engine Watch (#SEW) http://bit.ly/jxCghu #
Marketing ROI
Today’s Top Stories
Posted in Marketing Technology Stories, Mobile, Social Media, Technology Posted in May 20, 2011 | No Comments
Today’s Top Stories
Posted in Entrepreneurism, Facebook, Marketing, Marketing Technology Stories, Mobile, Social Media, Technology Posted in April 22, 2011 | No Comments
- Apple Talks iPad Supply, Massive Earnings – Digits – WSJ http://on.wsj.com/f3VMBy #
- 8 Ways to Improve Your Live Event With Social Media http://on.mash.to/geVRGK #
- The 5 Golden Facebook Engagement Metrics http://fb.me/PBQv5j5v #
- We use Square…any thoughts on Intuit’s version? | Intuit’s GoPayment iPad App Goes Live, Aims To Rival Square. http://tcrn.ch/fGastJ #
- Slightly lower rates than Square –> Mobile Credit Card Processing made easy with Intuit GoPayment http://bit.ly/g0Sj0s #
- QR Codes Gaining Momentum As New Engagement Channel | ClickZ http://bit.ly/eaU0Ii #
- When Is It Time To Hire A Social Media Manager? http://read.bi/hlhYFN #
- Facebook Page Admins can now access Page Notifications directly http://fb.me/VGP6CtHa #
- Small Business News: Small Biz Social Media Guide http://bit.ly/dExDJi #
- Amazon Server Troubles Take Down Reddit, Foursquare & HootSuite http://on.mash.to/hl5WYA #
- The State Of The Mobile App World [Infographic] – TNW Mobile http://tnw.co/gv6bvq #
- Visa Launches Real-Time, Location-Based Discounts for Gap Customers http://rww.to/fmwJNC #
- Hispanic + Social = $$ | ClickZ http://bit.ly/dUmjua #
Today’s Top Stories
Posted in Facebook, Helpful Insight, Marketing Technology Stories, Mobile, Social Media Posted in April 19, 2011 | No Comments
- Microsoft’s Office 365 Hits Public Beta http://rww.to/dEZ038 #
Creating Effective – and Profitable – Birthday Emails | ClickZ http://bit.ly/eHwOph #- http://www.allfacebook.com/5-ways-to-converse-with-fans-on-facebook-2011-04 http://fb.me/VHaDbzo6 #
- Forget Social Media ROI | ClickZ http://bit.ly/hSmmz6 #
- 5 Tips for Keeping Remote Workers in the Loop http://on.mash.to/gWPTmt #
- Dropbox Hits 25 Millions Users, 200 Million Files Per Day http://tcrn.ch/hHw1WQ #
- So What Should Cisco Really Have Done With Flip?: Tech News and Analysis « http://bit.ly/f855FM #
- HOW TO: Make Your QR Codes More Beautiful http://on.mash.to/gqMPtX #
Today’s Top Stories
Posted in Marketing, Marketing Technology Stories, Social Media, Technology, Twitter Posted in March 16, 2011 | No Comments
- The BrandON! Daily is out! http://bit.ly/foO4rJ ▸ Top stories today via @shado_barican #
- The secret of social media success? :: Cream – The Innovation Exchange http://bit.ly/gZfqin #
- How Do You Know if Social Media Marketing is Working? | BNET http://bit.ly/gPKVs6 #
- Adobe finds ‘critical’ security hole in Flash Player, won’t fix it before next week — Engadget http://engt.co/gmYJ1N #
- Only 58% of Tweets Come From Official Twitter Apps [REPORT] http://on.mash.to/dI9N30 #
- 8 Hot Social Media Tips From Eight Industry Experts | Social Media Examiner http://bit.ly/gy25i1 #
- 5 Digital Marketing Trends to Watch http://on.mash.to/eBJWfT #
- After 40 Million Downloads, Microsoft Launches Internet Explorer 9 http://on.mash.to/feuckr #
Quick Takes
Posted in Marketing Technology Stories, Mobile, Social Media, Twitter Posted in February 15, 2011 | No Comments
- RT @alexisofsm: The benefit of using QR codes http://lnkd.in/YRmTQZ #
- The BrandON! Daily is out! http://bit.ly/foO4rJ ▸ Top stories today via @marketinggeezer @newsbysophie #
- Social-Media Frenzy – CFO Mag – Amid the chatter, co.s are beginning to achieve tangible benefits. U know CFOs LIKE! http://t.co/pdntdru #
- The Best Twitter Apps for BlackBerry http://t.co/rYRofCh #
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Quick Takes
Posted in Entrepreneurism, Marketing, Marketing Technology Stories, Online Tools, Social Media, Strategy Posted in January 24, 2011 | No Comments
- Marketing-Strategy Checklist for SMBs in 2011 | ClickZ http://me.lt/5JRM #
- SEO and Integration With Social Media | ClickZ http://me.lt/5Jmy #
- Got Mobile? 8 Mobile Marketing Strategies You Need NOW! | ClickZ http://me.lt/5JRq #
- Got Mobile? 8 Mobile Marketing Strategies You Need NOW! | ClickZ http://me.lt/5JM0 #
- Social Media Measurement 101 | ClickZ http://me.lt/5JmC #
- Foursquare Now Six Million Users Strong, Hit 381M Total Check-Ins In 2010 http://me.lt/7ZNZY #
- Telecommuting Is Good for Employees and Employers http://me.lt/7F8HY #
- A Guide to Online Shopping Carts http://me.lt/7F80i #
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How to Measure Marketing ROI
The following presentation is from The Meeting of The Minds series from the American Marketing Association.
Open publication - Free publishing
How to Measure Marketing ROI
Following is a link to the slide deck from a webinar that I attended regarding measuring marketing — There is No Silver Metric for Marketing Measurement from the Meeting of the Minds series at MarketingNPV.com. The presenter is Tim Ambler from the London Business School.
If you would like to watch the entire webinar: Archived Webinar
