Posts tagged with ‘Marketing ROI’

  • 1
    0
  • How to Measure Marketing ROI

    The following presentation is from The Meeting of The Minds series from the American Marketing Association. [issuu viewmode=presentation layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Fcolor%2Flayout.xml backgroundcolor=FFFFFF showflipbtn=true pagenumber=6 documentid=101103213407-1e3b59cd6b7444dd9998bdc11512974f docname=how-measure-marketing-roi_20101103_220238 username=RitchBrandon loadinginfotext=How%20Measure%20Marketing%20ROI showhtmllink=true width=500 height=647 unit=px]
    0
    0
  • How to Measure Marketing ROI

    Following is a link to the slide deck from a webinar that I attended regarding measuring marketing — There is No Silver Metric for Marketing Measurement from the Meeting of the Minds series at MarketingNPV.com.  The presenter is Tim Ambler from the London Business School. How to Measure Marketing ROI If you would like to watch the entire webinar: Archived […]
    0
    0