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Don’t Waste Money on Digital Marketing Campaigns!

Posted by Ritch Brandon Posted in Marketing Posted in November 18, 2011 | No Comments

Excellent presentation from our friends at HubSpot. The same concept applies to ANY digital marketing campaign…not just paid ads…and not just the NYT.

Why ads on The New York Times are a waste of money

View more presentations from HubSpot Internet Marketing

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Facebook, Marketing Technology Stories, Social Media Posted in August 30, 2011 | No Comments

Facebook Ads: 5 Tips for Success http://t.co/1R19saQ #
13 Best Practices for Restaurants on Facebook http://t.co/DhFufq5 #
20 Ideas for Social Media Content That Engages http://t.co/aWLudRX #
3D Text Effect Tutorials: A Resource Pack of Awesome 25 Tutorials | Demortalz http://t.co/PHp1vkf #
Set Up Shop On Facebook With RetailConnect http://t.co/UVijZ1P #
5 Cool Social Media Infographics http://t.co/ASkcu9a #
Facebook Discontinues Deals After Failing to Make Pre-Paid Coupons Social http://t.co/4Tw8Axi #
Top 50 Pictures from National Geographic’s Latest Photo Contest…for Creative Inspiration http://t.co/Aue8lNO #
Become a Content Curation King | ClickZ http://t.co/g92sw38 #

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Facebook, Marketing Technology Stories, Mobile, PR, Social Media Posted in August 23, 2011 | No Comments

The marketing te.ch Daily is out! http://t.co/6WpMHk5 ▸ Top stories today via @mattstech #
5 Security Tips for Facebook via AllFacebook.com http://t.co/piYoPb7 #
5 Ways to Measure Social Media | ClickZ http://j.mp/nAHZwz #
Branding, PR, and SEO: Send the Right Signals – Search Engine Watch (#SEW) http://t.co/akelukK #
A Showcase of Cool Retro Vintage Web Designs for Inspiration | Demortalz http://j.mp/oGq4Ta #
How Folks Are Using Twitter [Infographic] http://j.mp/qYrGNb #
6 Steps to Creating a Successful SEO Strategy http://j.mp/qOAXCA #
Get a free iPhone 3GS from Best Buy TODAY ONLY. http://t.co/fE7LsAG #
Square Makes iOS Apps Speedier, No Longer Requires Signatures For Transactions Under $25 | TechCrunch http://j.mp/nvNlXd #
Tips For Spying On Your PPC Competitors http://j.mp/nG8jp7 #
How to Double the Effectiveness of a Facebook Ad http://j.mp/nbTSP7 #

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Facebook, LinkedIn, Marketing, Marketing Technology Stories, Mobile, Social Media Posted in August 17, 2011 | 1 Comments

Facebook Adds Targeting By Zip Codes To Advertisements http://j.mp/nsscyj #
8 Tips for Small Business Homepage Design http://j.mp/pL1wBI #
Social Media Marketing By the Numbers [INFOGRAPHIC] http://t.co/m9erQ1m #
Google is bringing your favorite catalogs to your favorite piece of tech (iPad). http://t.co/V9o0fvo #
Taco Bell Experiments With QR Codes http://j.mp/p7P9aj #
Choosing the Right Social Media Management Tools http://j.mp/p1tvuV #
A magazine of interesting things I’ve been reading #Genieo featuring: @SeanDonahoe @Gifteller @ReviewznTips @sbhsbh http://t.co/z7WjMPw #
Engaging in Conversation Doesn’t Grow Reach [Infographic] http://j.mp/rkLM6l #
LinkedIn launches slick new iPhone, Android and HTML5 mobile apps http://j.mp/ovEVVc #
Vector Business Cards: 70 Cards To Inspire Your Vector Creativity | Demortalz http://j.mp/oxI9dU #
Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update] http://j.mp/np1Moj #

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Marketing Technology Stories, Mobile, Social Media Posted in August 16, 2011 | No Comments

The marketing te.ch Daily is out! http://t.co/6WpMHk5 #
QR Code Scanners (Searchers) Are Affluent, 18-34 Males: comScore http://j.mp/qotAhz #
Typography Toturials: A Showcase of 50 Exceptional Tutorials | Demortalz http://j.mp/n7Ttay #
Motorola acquisition means Google gets 17,000 patents, 3 times Nortel’s http://j.mp/q8YFy3 #
PPC Marketing: 10 Killer Tips for Better ROI http://j.mp/obEkAl #
5 Handy Apps for Small Business Finance Management http://j.mp/nvI9a2 #
A Showcase of Well Designed E-commerce for Web Design Inspiration | Demortalz http://j.mp/rjt3BI #
55 Free Beautiful & Perfect PSDs for Web Designer’s Inspiration | Demortalz http://j.mp/rjIPNY #
Social Media Advertisers Still Rely on Search for Budgets – eMarketer http://j.mp/nELznH #
THE TRUTH ABOUT THE GOOGLE-MOTOROLA DEAL: It Could End Up Being A Disaster http://t.co/8AmEeWG #
14 Million Americans Used QR Codes in June [Data] http://j.mp/o4fuC6 #

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Facebook, Marketing, Marketing Technology Stories, Mobile, Social Media, Twitter Posted in August 4, 2011 | No Comments

The marketing te.ch Daily is out! http://bit.ly/ghpkdf ▸ Top stories today via @accarrino @laurademeo #
5 Big Mistakes To Avoid in Your QR Code Marketing Campaign http://j.mp/nEWS5C #
4 Easy Fixes for Customer Relationships That Turn Sour http://bit.ly/q69iWD #
On Getting Shit Done, Banana Hammocks and Other Business Advice | Erika Napoletano is Redhead Writing http://j.mp/oaQxBn #
Just uploaded ‘Twitter In-depth Introduction for Business’ to SlideShare. http://slidesha.re/qgJAIg #
How to Search Engine Optimize a Blog [Infographic] http://j.mp/nLbsEH #
Quick Stat: 80% of Advertisers Renew Campaigns with Twitter – The eMarketer Blog http://j.mp/qKn3FF #
Almost 1 in 4 people would give up their toothbrush for a week rather than their smart phone. How about you? http://fb.me/YomVScgB #
When (And When Not) to Automate Your Social Media Updates http://j.mp/r6w2KG #
New Facebook Analytics Tool Digs Deeper Than Insights http://j.mp/q5oYcs #
8 Cool Marketing Campaigns Using Facebook Places http://j.mp/po1FxR #
The future of check-ins? It’s complicated — Tech News and Analysis http://j.mp/q3mue9 #
Why Interaction Is Not The Same As Engagement http://j.mp/qonjBi #

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Facebook, Marketing Technology Stories, Social Media, Twitter Posted in August 3, 2011 | No Comments

The marketing te.ch Daily is out! http://bit.ly/ghpkdf #
Skype for iPad Makes (Premature) Debut. Pulled from App Store But Coming Soon! http://fb.me/I56KvAej #
5 Key Tips to Great Customer Service on Facebook http://j.mp/qFOw1s #
Top 25 Most-Shared Mashable Stories in July http://j.mp/od8f6T #
5 Expert Office Design Tips http://j.mp/pFzidT #
Thinking Beyond the ‘Like’ | ClickZ http://j.mp/qiE51O #
Survey: 87% of Brands Plan to Run Twitter Ads | ClickZ http://j.mp/ov02re #
Twitter Ad Platform Evolves Quickly – eMarketer http://j.mp/qY60ta #
The Value of Organic Search Rankings – eMarketer http://j.mp/nh6Ol7 #
2011 Mac mini review: Ding dong, the disc is dead — Apple News, Tips and Reviews http://j.mp/pYmLC8 #
All But 7% Of Social Media Campaigns Used Facebook http://j.mp/owAfqr #

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Facebook, Marketing, Marketing Technology Stories Posted in July 31, 2011 | No Comments

The marketing te.ch Daily is out! http://bit.ly/ghpkdf ▸ Top stories today via @mashablevideo #
HubSpot’s Deathbed Advice to Inbound Marketers http://j.mp/nUi6q2 #
REPORT: 81% Of Social Advertisers Tapped Facebook http://j.mp/oEUbqN #
3 Google Tools That Can Help Boost AdWords Campaign Performance http://j.mp/rjxcfC #

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Facebook, Google+, Marketing, Marketing Technology Stories, Social Media Posted in July 25, 2011 | No Comments

The marketing te.ch Daily is out! http://bit.ly/ghpkdf #
How to Avoid the 7 Deadly Website Sins | BNET http://j.mp/phvQJh #
Google Plus Business Profiles Are Coming Q3, Analytics and All http://j.mp/riHw6M #
Facebook Ads: Three Case Studies | ClickZ http://j.mp/qhodFK #
This Week’s Most Talked About Social Media Tools – TNW Social Media http://j.mp/qirrzy #

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Marketing Technology Stories, Mobile, Twitter Posted in July 23, 2011 | No Comments

The marketing te.ch Daily is out! http://bit.ly/ghpkdf #
How to Become a Twitter Search Ninja http://bit.ly/nrVtKx #
An Adwords Campaign Tweak to Increase PPC Leads 200% http://j.mp/qe0aGi #
QR Codes: Dead End or On-Ramp? | ClickZ http://j.mp/iD89Vz #
3 Steps for Finding the Best Keywords for your Site http://j.mp/oydReV #

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Facebook, Marketing Technology Stories, Mobile, Social Media, Technology Posted in June 22, 2011 | No Comments

The marketing te.ch Daily is out! http://bit.ly/kv0EgA ▸ Top stories today via @marketinggeezer #
Is Facebook’s Growth Under Threat? http://bit.ly/iDn9gz #
HEALTH TECH –> Skin Scan for iPhone checks your moles for signs of skin cancer. Let us know if you try it out! http://bit.ly/iGrpFm #
5 Creative Location-Based Campaigns for Small Businesses to Learn. –> ATL-based @dbabarbecue is featured! http://bit.ly/ktHwIB #
Consumers Now Spending More Time on Mobile Apps Than the Web [STUDY] http://bit.ly/loeZ4j #
Foursquare Surpasses 10 Million Users [INFOGRAPHIC] http://bit.ly/igx3AO #
Advertisers ‘Like’ Facebook to the Tune of $2B | ClickZ http://bit.ly/jDpWaL #
5 Creative Facebook Pages via @jeffbullas http://bit.ly/mcZMcE #
Surprise! Timing on Facebook matters: deconstructing your brand’s engagement on Facebook. http://bit.ly/m4hJml #
Who’s Winning: Walmart or Amazon? [INFOGRAPHIC] http://bit.ly/kr1GMM #
How To Prevent Your Own Facebook Weinergate http://bit.ly/mDr9ij #
Coca-Cola Launches Location-Based Summer Promotion http://j.mp/jfft7v #
Social Media Marketing’s Biggest Myth http://j.mp/koLMgl #
SHOCKER: 3% To 7.5% Of Fans See Your Page’s Posts http://j.mp/m3oaJm #
Final Cut Pro X Now in Mac App Store http://j.mp/lfyOe9 #

Marketing Technology Top Stories

Posted by Ritch Brandon Posted in Facebook, Marketing, Marketing Technology Stories, Technology Posted in June 4, 2011 | No Comments

The marketing te.ch Daily is out! http://bit.ly/k1CSts ▸ Top stories today via @marketstrategy #
REPORT: Facebook Ads Surge Despite Lag In ROI http://bit.ly/k157as #
8 Reasons Every Ecommerce Site Should Get Serious About Video http://bit.ly/lXh4Xn #
Facebook Recommends HTTPS Secure Browsing. You can change your settings under Account – Account Settings -… http://bit.ly/ka8nxy #
Google Improves Image Search http://bit.ly/lxyWsM #
How to use Technology in your Marketing Strategy –> Skip the Mall With Skype-Based Concierge Clothing Service http://bit.ly/llQ5ga #
Crux Loaded Case Turns iPad 2 Into a Laptop http://bit.ly/kmAfgk #
Top 10 Things You Can Do to Protect Your Gmail Account – Digits – WSJ http://bit.ly/l49hrO #
Don’t Ignore the Negative | Adwords http://bit.ly/lCgOae #

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