The marketing strategy process starts by defining your end goal…your target. That target is best described as your firm’s mission, vision, and values. By taking the time to clearly articulate your goal, we will be able to map out a path to get you there.
The Strategy Map is a tool we use to outline the steps we will be taking to achieve your vision. The Map is tied to your Balanced Scorecard™, which is a tool developed by Dr. Robert Kaplan and David Norton of Harvard University. The BSC approaches strategy by balancing four perspectives: financial, customer, internal process, and learning and growth.
“You can and should shape your own future; because if you don’t someone else surely will.”
- Joel Arthur Barker
Mission, vision and values drive strategy… which, in turn, drives positioning and operational execution. As painful as it may seem, you really do have to go through this process to develop an effective marketing strategy.
“Vision without action is merely a dream; Action without vision just passes the time;
Vision with action can change the world.”
- Joel Arthur Barker
"Ritch Brandon was engaged by Ernest Communications to assist the company to develop our marketing positioning strategy. Ritch convinced us that the development of this strategy must flow from our corporate mission and vision to ultimately ring true with our target audience and to be successful in the delivery of our message. Over a number of sessions with our senior leadership team Ritch led us through the process of clarifying our company values and updating our mission and vision statements. In support of the mission/vision Ritch worked with us to develop a balanced scorecard with the supporting activities and metrics. In my view as Vice President of the Client Services Group (Operations) the adoption and integration of the mission statement and the adoption of metric drivers has helped us focus collectively on those matters that are most important to our success and has been nothing short of transformative for our team.” Top qualities: Great Results, Good Value, High Integrity August 16, 2012Greg Hogan, Vice President Client Services at Ernest Communications, Inc.
I found Ritch to be an out of the box thinker and a creative problem solver. I enjoyed working with Ritch and would be happy to again.” April 14, 2011
“Ritch did an outstanding job while he was at Morrison. As the CEO I was able to see Ritch in action both as an operator and primarily as VP of Marketing and Strategy. Not only is he very bright ,he has great people skills. I would not hesitate to hire Ritch again and highly recommend him." August 31, 2011Glenn Davenport, President and CEO, Morrison Management Specialists
“Ritch has a keen understanding of business. His multifaceted experience allows him to bring strategic, financial and operational perspectives to any business opportunity or challenge which makes him invaluable as a marketing leader.”Jim DeVos, Vice President Marketing + Strategy
“Ritch is a dynamic Marketing Strategist. He uses a combination of exceptional knowledge, creativity, and technology innovations to raise the bar in the Marketing arena. He has a collaborative style and manages relationships very well. I recommend him without reservation.”Sherrie Maxwell, VP, Corporate and Field HR, Compass Group North America
“While in his role at MMS, Ritch provided straight forward, future thinking innovations to develop the company's strategic plan. Additionally, he provided solutions both short and long term to achieve the goals set forth in the strategy... adjusting accordingly as the marketplace changed.”Curt Seidl, Vice President, Culinary Support