Capture Internet Leads with Inbound Marketing

 Our Four Core Inbound Marketing Services Simply Stated…

  1. Generate Traffic to Website
  2. Turn Traffic into Leads
  3. Convert Leads into Sales
  4. Analyze, Measure, and Adjust

Having a website is not enough.  Today, inbound (or interactive/internet) marketing is absolutely essential.  If your firm’s website is nothing more than an on-line brochure, you’re asking for competitors to erode your customer base and stunt your future growth. BrandON! is an inbound marketing agency that will work with you to attract and convert leads.

Inbound marketing differs from “traditional marketing” in that inbound focuses on drawing potential customers to you and then interacting with those customers on their terms — it is a “pull” strategy.  Traditionally, marketing involved “push” tactics (billboards, advertisements, etc.) that interrupted potential customers’ intended activities to try to gain their attention.  There is a place for both…but ignore Inbound at your peril.

BrandON! works with our clients to develop an appropriate, targeted strategy that effectively leverages both inbound and “traditional” marketing tactics.  Schedule a free audit of your online presence now.

Here’s how we do it…

1. Generate Traffic to Website

    • Search Engine Optimization (SEO)
      • Strategy driven keywords and phrases
      • Upfront keyword research
      • Monitoring of rankings and traffic
    • Content Generation
      • Editorial calendar driving 3 to 4 blog posts per week
      • Static pages optimized with targeted long-tail keywords
      • Editorial calendar driving 3 to 4 blog posts per week

2. Turn Traffic into Leads

    • Premium content offers
    • Landing pages
    • Effective calls to action
    • A/B testing

3. Convert Leads into Sales

    • Email nurturing for leads
    • Content spanning length of sales funnel
    • Educational information and how-to’s for top of funnel
    • Demos and consultations for bottom of funnel
    • Salesforce.com integration

4. Analyze, Measure and Adjust

    • Track impact on sales
    • Marketing Analytics
    • Website design adjustments for optimation
“Ritch is passionate about everything he does and very collaborative in his style. Our successes together were always the best of all contributors. His style is always an asset to any organization.” February 6, 2009
Andrea Seidl, Senior Vice President, Morrison Management Specialists
“I have found Ritch Brandon to be a consummate professional with a truly caring nature. Mr. Brandon's detailed knowledge of marketing and sales techniques, partnered with his creative ideas, made for a great option for me. I would not hesitate to recommend Mr. Brandon to anyone seeking a marketing professional.” April 5, 2011 Top qualities: Expert, High Integrity, Creative
Robert Gantt, General Manager, TownePlace Suites by Marriott
“Ritch provided excellent services to Life Careers. He's a terrific listener and can relate with anyone.  I enjoyed working with Ritch.” April 17, 2011 Top qualities: Great Results, Personable, High Integrity
Leo Maxson, President and CEO, Life Careers, LLC
Ritch taught me so much about marketing, and provided some of the more creative ideas for development of my area. He inspired an interest in marketing in me (a dietitian) that continues today.” April 4, 2011
Kathy McClusky, Consultant
“Ritch did an outstanding job while he was at Morrison. As the CEO I was able to see Ritch in action both as an operator and primarily as VP of Marketing and Strategy. Not only is he very bright ,he has great people skills. I would not hesitate to hire Ritch again and highly recommend him."  August 31, 2011
Glenn Davenport, President and CEO, Morrison Management Specialists
"I have known Ritch Brandon for more than 14 years, since the days we worked together at Morrison. During that time, I have been incredibly impressed with his insight, abiliity to solve problems and exceptional interpersonal skills. Currently, he is providing marketing technology and project management consulting services to my boutique PR firm and I'm thrilled with the measurable results. Intellectually curious, he will always find a solution and make a complicated situation easy.” Top qualities: Great Results, Personable, Expert   October 15, 2010
Shira Miller, CEO, Shira Miller Communications
“Ritch is knowledgable and flexible. He is adept at working with organizations at any scale. He is a dynamic and responsive individual, and enjoyable to work with.” February 3, 2012 Top qualities: Personable, Expert, Good Value
Roy Hinshaw, Marketing Director at Elizabeth Caughey, DDS PC
“Ritch has a keen understanding of business. His multifaceted experience allows him to bring strategic, financial and operational perspectives to any business opportunity or challenge which makes him invaluable as a marketing leader.”
Jim DeVos, Vice President Marketing + Strategy
Ritch led a diverse team of marketing and sales strategists challenged to support very multifaceted internal and external clients in the hospital, health system and long term care markets. His ability to mentor teammates and inspire creative thinking translated into success in many ways. Ritch embodies a unique marketing mindset coupled with a business acumen that never fails to deliver one-of-a-kind output. Working along side Ritch was learning experience and pleasure that I still call upon in my current role.”
Paul Mattioli, Sr. Director of Sales at HealthLeaders Media, A Division of HCPro, Inc.
“I cannot say enough about Ritch's professionalism! He is an experienced marketing expert and is always looking for ways to 'hit one over the fence'. His demeanor and down to earth personality give him the ability to communicate on any level. He is an asset to any organization that is looking for innovation, fresh ideas, creative design and an all-around executive.”
Tammy Pope, V.P, Operations, Life Careers, LLC

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