Introduction to today’s social media focused on “the Big 4”:
• Facebook
• Twitter
• LinkedIn
• Blogging and micro blogging
Seminar includes:
• Why should our business participate?
• Social Media background, demographics and growth by platform
• Five Goals of Inbound Marketing and the Spectrum of Interaction
• Tools to manage each outlet
• Strategies to engage current and prospective clients
The Social Media Overview seminar is a 90-minute session followed by an interactive question and answer session.
Who should attend?
• Business owners and managers
• Marketing and PR agency account executives
• Corporate marketing and communications staff
• Senior executives
For the seminar:
• Participants should sign up for accounts on Facebook, Twitter and LinkedIn
• Participants should have their own laptop with Wi-Fi access
