Prior Marketing and Strategy Projects
- Developed and launched new on-line service that generated 32% of firm’s revenue with no increase in overhead costs in first six months after launch for a small boutique consulting firm.
- Developed and executed marketing and strategy plan that achieved the quickest product launch for a division of a $19 billion global company by successfully marketing a new brand to 300 locations in 33 states, increasing profit for product line 50%.
- Developed strategy for $2 billion global firm being acquired by $55 billion multi-national conglomerate making recommendations to UK-based senior strategy executive.
- Drove client retention from 90% to 97% within 12 months by analyzing data for 300 operating locations and creating benchmarking process. Project was declared by CEO as the initiative that most impacted the organization.
- Developed interactive, multi-media new hire and benefits enrollment tool for 15,000 employees at a $700 million company that help drive the launch of a new service line that contributed 30% of company’s profit within four quarters of launch.