Client Announcements

Ritch was quoted as spokesperson for the Synthetic Turf Council in my role as project manager and media contact for Shira Miller Communications.  Check out the article: http://ow.ly/2I4CY

I am working this week on a PR campaign for the Synthetic Turf Council who has just named the winners of their Search for the Real Field of Dreams Contest.  The contest was to recognize new athletic facilities than incorporate synthetic turf and which have had a transformative effect on the community or the students of the facility’s school.  Some of the stories are amazing.

You probably remember the Kansas town that was wiped out in 2007 by a F5 tornado.  The town was Greensburg, KS with a population of 1,400.  Since then, the town has remade itself into a “Green” town — meaning they have put a HUGE effort into using completely sustainable and energy efficient products and processes while rebuilding the town.  I remember the news coverage seemed to focus on the town’s high school, which had been utterly wiped out.  The good news is that they now have a $50 million LEED Platinum certified school…including a new football stadium for which they won the STC’s grand prize.  It’s a neat story.
Check out the link: http://www.syntheticturfcouncil.org/displaycommon.cfm?an=1&subarticlenbr=232

Also, check out Shira Miller Communication’s site at: http://www.shiramiller.com

Shria Miller is a good friend that I met when I began working at Morrison Management Specialists (then Morrison Healthcare) in 1996.  She and I bonded immediately when I found out that her family owns and operates Groucho’s Deli in Columbia.  Her dad became “Groucho” after her grandfather passed the business on to him and now her brother runs the business.  Her mom Faye is the quintessential Jewish mother who I absolutely adore!  Groucho’s is an institution that any USC student can tell you is THE place to get a great sandwich.  My favorite is and always will be the STP.  The proprietary “45″ sauce that comes with it is INCREDIBLE.  I thought one of the benefits of our friendship might be the recipe for the “45.”  It wasn’t.  I can buy it from Groucho’s like everyone else.  But I digress…

Shira was Director of Marketing Communications for Morrison prior to my joining the marketing team when I still worked for Wyatt Engwall — the absolute best boss and mentor I’ve had.  Since leaving Morrison in 1998, Shira has held high profile positions with several firms.  She launched SMC in 2001 and has been very successful.

I will be helping her on several fronts…but initially I’ll focus on social media marketing (Facebook, Twitter, etc.).  I am so excited to have the opportunity to work with Shira!  She is highly respected PR and marketing consultant and, obviously, a very successful entrepreneur.  I can learn a lot!

Just ended a conference call with my good friend Shira Miller. It was a conference call because we talked about business rather than “life.” Shira owns Shira Miller Communications, a PR and marketing firm, based here in Atlanta and she has just hired me as a part-time freelancer for her firm. I will be working about 10 hours a week with her and have already received my first assignments list. More on all of this later.