Social Media

Today’s Top Stories

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Today’s Top Stories

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Today’s Top Stories

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  • The marketing te.ch Daily is out! http://bit.ly/dYQv9N #
  • Facebook hired a PR agency to dish the dirt on Google. But it backfired. – TNW Facebook http://tnw.co/jcpd8h #
  • Now your fans can tag pictures of your page or business in FB photos. http://fb.me/JU0ueyJj #
  • Download PDF slide deck: “Twitter in Depth” from SM seminars given by BrandON! marketing.tech. 13MB http://bit.ly/j3sYWO #
  • May want to hold off updating your iDevice iOS. Remember that iPad Wi-Fi Bug? It’s Back…And Affecting iPhones, Too http://rww.to/l3j31r #
  • You may want to hold off updating your iPhones and iPads to the latest iOS if you haven’t already! There appears… http://fb.me/Vk4HbcY5 #

Today’s Top Stories

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Today’s Top Stories

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Today’s Top Stories

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Today’s Top Stories

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Today’s Top Stories

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  • We LOVE Pandora! We have the premium Pandora One playing in our office all day and can’t imagine life without it…. http://fb.me/UJ98y0we #
  • We are beginning migration of our professional feed to @TurnYourBrandON. Join us there as well! Thanks for making the change with us! #
  • Just download (free) and tried. Nice app! –>Videolicious For The iPhone Helps You Edit Quality Videos, Fast http://tcrn.ch/ki5TCM #
  • We’re trying out Google Chrome Canary For Mac http://tcrn.ch/j5YDPa #
  • The Gap tries Social Media and Mobile Apps to make it cool again. Working? http://fb.me/XJYN5nTV #
  • ATL, LA, & DFW first to get AT&T’s Groupon-like Deal of the Day service http://on.mash.to/jbM06J #
  • What do you guys think about Groupon and all of the other “Email a Deal” services? Are they growing old? AT&T is… http://fb.me/WEhUirI8 #
  • Two Atlanta-based companies make Top 15 Most Reputable Companies list. http://on.mash.to/kkvG1j #

Today’s Top Stories

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  • Social Media Advertising Topped $2 Billion In 2010 http://tcrn.ch/irg8bS Expected to close in on $8B by 2015. #
  • How Social Commerce Really Works & Why http://bit.ly/j3kbDX. People are social and influenced by others. Get it? #
  • 6 Steps in Developing a Social Media Strategy | ClickZ http://bit.ly/kjMubx #
  • Apple to Roll Out New iMacs? http://on.mash.to/lNT1xN Considered late. Last refresh 10mos ago. How would you like to compete in that mkt? #

Today’s Top Stories

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Today’s Top Stories

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Today’s Top Stories

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Example of Business Social Media done right (@Fiatontheweb)

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Ritch Brandon, the founder of BrandON! marketing.technology, is a huge car nut.  So much so…he has a specialized personal Twitter account (@RitchOnCars) devoted to all things automotive — design, reviews, the latest rumors and news from the industry, and pictures of great cars motoring around Atlanta (or where ever he may be at the moment).

Yesterday, @RitchOnCars tweeted about the new Fiat 500 that is coming to North America soon.  The car is a popular model in Europe that is following in the footsteps of the much loved MINI Cooper in bringing its success to the U.S.  Yesterday, a convertible version of the Fiat 500C was featured at the NY Auto Show (which Ritch has attended in the past = car nut!)  In response to articles covering the car, Ritch ventured over to the Fiat USA, which honestly is a little lacking in information and, at the time, did not include the convertible as an option…but they do have a “Build Your Own” feature.  As of this morning, they have added the convertible to the line up.

Any way… Fiat (@Fiatontheweb)very quickly responded to the tweet, suggesting that Ritch check out their Facebook page which had more information about the 500C convertible.  By doing so, Fiat was able to build a small relationship with a potential customer (Ritch has owned a MINI convertible in the past) and deepen the social media presence of the firm.  Plus, we’re now writing a blog post about their response on Twitter.  All in all, a big pay off for a quick tweet from their Social Media Community Manager.

The conversation follows.  If you haven’t seen the Fiat 500 or 500C, check them out.  Italian design and 38 MPH for $20k.  Not bad!

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