Monthly Archives January 2011

Foiled Cupcakes launched its business in June of 2009, and has since only used social media applications to drive sales of its cupcakes.  The company was able to surpass its projected sales by more than 600%.  The owner, Mari Luangrath, said her company collaborated with its fans, reached out to consumers, and built support behind the brand — interacting on topics not necessarily having to do with cupcakes.  In November of 2009, Marie decided to forgo sending out holiday greeting cards and instead tweeted about her donating cupcakes to various charities, which led to a flood effect, whereby 12 other Chicago-based restaurateurs donated to charities.