- Just finished Dec issue of HBR. Blog posts to follow with insights and article reviews. #
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Monthly Archives November 2010
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- 3 Examples of Stellar Social Media Customer Service [Mashable Awards] http://t.co/I4F4XEw via @mashbusiness @mashable #
- http://fb.me/zWIyt9eh #
- Interesting new site. Has anyone tried it out? Thoughts? http://fb.me/NfuMeOxJ #
- Excellent article on small business inbound marketing. http://fb.me/M1R6LRSX #
- The State of Small Business Online Marketing Budgets [REPORT] http://t.co/5IibTem via @mashbusiness @mashable #
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- 5 Design Trends That Small Businesses Can Use in 2011 http://t.co/9738rLj via @mashdevdesign @mashable #
- iOS 4.2 Released: See The iPad's New Features http://t.co/4iLWLMV via @huffingtonpost #
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- Coke Targets Teens With Black Friday SCVNGR Promotion: http://on.mash.to/bu82ou #
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- RT @forbes The Next Big Thing In Social Media: WUPHF.com – Oliver Chiang – SelectStart – Forbes http://bit.ly/9Yq4lK #
- How social media is changing the world – TechnoCité http://t.co/uYcpUTy via @J_Magder #
- How important is social media for today's business? http://bit.ly/belCB7 #
- Fascinating Social Media Facts of Year 2010… http://t.co/4BUaAQE #
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- Make an App for Your Small Business — Without Hiring a Developer http://t.co/WStOeCe via @mashable #
- Promising and inexpensive smart phone app design service for small businesses. http://mobiflex.me/ #
- The True ROI of Social Media | ClickZ http://t.co/V9TSaTU via @clickz #
- Are Groupon Stores and Do-It-Yourself Deals Worth the Risk? http://t.co/oDXdWVL via @mashbusiness @mashable #
- Foursquare Makes it Easy for Businesses to Sign Up http://t.co/c3QXTCb via @mashbusiness @mashable #
- Retail or restaurant? Claim your FourSquare NOW! Click–> http://goo.gl/rCczb http://rbm-t.net #
- HOW TO: Use QR Codes for Small Business Marketing http://t.co/VGsBQqx via @mashbusiness @mashable #
- Kaywa QR Code generators to link your customers to your web presence via smartphone (iPhone). http://goo.gl/Cdrx1 #
- iCandy app to read QR codes via your iPhone: http://goo.gl/VmHKd #
- On the iPhone, other QR code scanner options include QuickMark ($1) and Optiscan ($2). On Android, Barcode Scanner. via @mashable #
- Another free web-based QR scan code generator. Allows customization and products with codes. | http://www.qrstuff.com/ #
- RT @marketingprofs Top Retailers Sold on Facebook, Twitter for Marketing : MarketingProfs http://bit.ly/apZ6zb #
- How to Use QR Scan Codes to Connect with your Customers – http://rbm-t.net/2010/11/how-to-use-qr-scan-codes-to-connect-with-your-customers/ #
- How to use Facebook Deals: http://goo.gl/Vsyfw #
- Using QR codes? Have you tried Microsoft Tags? Check it out here: http://bit.ly/bhkd7Z #
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How to Use QR Scan Codes to Connect with your Customers
Posted in Articles, Featured, Marketing, Mobile, Technology Posted in November 18, 2010 | 3 Comments
Have you seen these funky looking scan codes on packages or doors to a few more hip retailers in town? It’s a QR scan code that, scanned with a smart phone using one of several apps available, will automatically connect your customer to any website or other digital file you would like to provide. The one to the right or the one below will both connect you to the main page of this blog…but I could also use either to provide a link to a presentation, my contact information, an email, my Twitter feed…whatever you would like! Think about the potential applications for this technology…particularly with the ever increasing ubiquity of smart phones. Here’s how to use it.
First. Download a QR scanner for your smart phone and give it a try. iPhone users can try Bakodo or iCandy Mobile for free. Others include QuickMark ($1) and Optiscan ($2). For Android, Barcode Scanner is an option.
Microsoft has its own format for tags like the one to the left. To get their reader, visit http://gettag.mobi on your mobile device or http://tag.microsoft.com/.
Next. Visit one of the QR code generator sites on the web to see what is possible and try out your new toy. I like QRstuff.com. They offer a very customizable QR code generator (with your own colors and 11 different types of digital media links, as well as a print option to create stickers or cards with your QR code and other product ideas. Other QR code generators include Kaywa and iCandy. There are plenty of others. If you find one you like better, please let us know in the comment section below.
Again, Microsoft has its own tag generator for which they say over 1 billion tags have been generated in the past four months. My advice is to include both until a standard is determined. Generate Microsoft Tags at http://tag.microsoft.com/.
Finally… get CREATIVE! Think of the ways you would like to connect with your current or potential customers. What kind of information would they find useful if it were easily accessible?
- Print QR codes on stickers with links to your website, Twitter feed, or Facebook page.
- Develop a book of QR codes that link to additional information or great reviews about your products.
- Encourage people to “Check In” and write a review on Yelp! with an easy link to your page.
- Print QR codes on your business card for a truly interactive experience.
- Attach a “Buy it Now” link that would allow a customer to scan and enter their purchase information right from their smart phone.
- Provide a link to your mobile app or website and encourage your user to bookmark it while they’re there.
- Build your own custom landing pages targeted directly at a particular audience or for a specific product.
- In short…get creative!
Be sure to also see these blog posts:
Quick Takes
- 5 Lessons From The Luxury Sector That Brand Marketers Need To Learn http://t.co/YwKSfdq #
- BREAKING: Twitter’s Official Analytics Product Has Arrived http://t.co/2OHPOY5 via @mashsocialmedia @mashable #
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- Facebook Email Versus Google Gmail: Which is Better? – The Daily Beast http://bit.ly/b8aKQB (via #news360 #
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- WIll Location-Based Services Ever Go Mainstream via Business Week http://bit.ly/biUdii #
- RT @smexaminer 8 Social Media Metrics You Should Be Measuring http://bit.ly/cLhR2o #
- 14 Reasons Why You Need To Start A Startup http://t.co/3Ezk0mp #
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- Top 10 Twitter Trends This Week [CHART] http://t.co/meYSgMc via @mashsocialmedia @mashable #
- On Location-Sharing and the Facebook Versus Foursquare Non Sequitur [OP-ED] http://t.co/G8Qgylz via @mashablemobile @mashable #
- How 4 Small Businesses are Using Location-Based Services http://t.co/OdpiRgH via @mashbusiness @mashable #
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- RT @MENGonline What Do Marketers Think About A Chief Marketing Technologist? http://bit.ly/bCceD0 #
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- HBR.org: Unimportant Posts Can Get You Unfriended on Facebook http://web.hbr.org/ds/110910 #
- Social Media's Impact on the Midterm Elections [INFOGRAPHICS] http://t.co/EsgZRuO via @mashsocialmedia @mashable #
- Business use of social media is NOT a one-off project. It's an on-going conversation with your customers. http://rbm-t.net #
- RT @Smallbiztrends 6 Free Banner Ad Creators for Your Small Business http://bit.ly/a1BA6K #
- New Twitter is a great idea….if it only actually worked most of the time. Had to revert back to old when I'm not using another service. #
- BrandON! : Social Commerce Trends http://rbm-t.net/2010/11/social-commerce-trends/ #
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